DIGITAL MARKETING IN INDIA

First , we have to understand What is Digital Marketing ?

Digital marketing is a online marketing service. Where you can market your product , business , brand and services throught digitally. Digital marketing is the simplest way to reach out to the customer in less time duration. now a days people are more connected  digitally. Digital marketing is the use of the internet, mobile devices, social media , search engines, display advertising and other channels to reach out to the  consumers.

Why Digital Marketing is important ?

Now every business community is trying to reach out to the target audience through the online medium in this case digital marketing play a major role. In today’s world people spend more time on internet. This helps more easy to connect to the potential customers and provide them best good and services according to there needs. 

INTERNET users in India

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types of digital marketing

SEm (SEARCH ENGINE marketing )

“SEM” stands for search engine marketing. You might also hear “PPC,” “digital marketing,” or “paid search,” all of which are some variation of the same thing: the world of paid advertising, which encompasses traditional search on search engines (Google, Bing, etc.), display advertising, social advertising, and mobile advertising (note that we’ll concentrate on search in this paper). There are a few different factors that go into SEM, but basically, the more you bid for a click, the higher you’ll rank on the page.

PPC MARKETING

PPC stands for Pay Per Click. It is an internet marketing model where the advertisers use the publishers’ website to market their products or services through ads. The publisher gets paid by the particular advertisers when a user clicks on their ads.

CONTENT MARKETING

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

AFFILIATE MARKETING

Affiliate marketing is an online sales strategy that allows a product owner to increase sales by allowing others to target similar audiences - "affiliate" - to earn commissions by recommending the product to others. At the same time, it makes it possible for the affiliates to make money on product sales without making their own products.

SEO (SEARCH ENGINE OPTIMIZATION)

PPC stands for Pay Per Click. It is an internet marketing model where the advertisers use the publishers’ website to market their products or services through ads. The publisher gets paid by the particular advertisers when a user clicks on their ads. It is a pull-type internet marketing of buying user visits to a site

SOCIAL MEDIA MARKETING

SMM stand for social media marketing. its means advertise your product or services on a social media platform to gain traffic . Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. this method grow day by day.

EMAIL MARKETING

Email marketing is the job of sending a business message, usually using a group of people to group In its broadest sense, every email sent to a potential or current customer can be considered as email marketing. This usually involves using email, requesting a business, or selling or donating to send advertisements, and its purpose is to build loyalty, trust or brand awareness. The marketing email can be sent to the purchased lead list or current customer database. This term usually aims to increase the relation of a trader with current or previous customers, to encourage customer loyalty and to repeat the business, to gain new customers or buy current customers immediately and share third party advertisements.

Growth of digital marketing in india in last the few years.

google.com

Scope of Digital Marketing in India

  • Become a Professional Blogger
  • Start Freelancing Services
  • Earn with Affiliate Marketing & AdSense
  • Become a YouTuber
  • Start your Drop shipping business
  • Start your own agency of advertisement

Average "Salary" of Digital Marketers in India

3.5 – 4 Lakh per annum 

 

4.5 – 5 Lakh per annum 

 

5 – 6 Lakh per annum 

 

2.5 – 3 Lakh per annum  

 

4 – 4.5 Lakh per annum 

 

2.5 – 3  Lakh per annum 

 

6.5 – 7 Lakh per annum 

 

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One thought on “DIGITAL MARKETING IN INDIA

  1. May I just say what a relief to uncover a person that actually knows what they are talking about on the web. You actually understand how to bring a problem to light and make it important. More people should read this and understand this side of the story. It’s surprising you’re not more popular because you most certainly possess the gift.

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